DRIVE TRAFFIC & SALES

A DESIRABLE DESTINATION

A bespoke marketing strategy will put Cotswolds Designer Outlet firmly on the map as a desirable shopping destination, increasing brand awareness, driving visits, dwell time, average spend and customer loyalty.

Developed with local PR and marketing agencies to make the most of traditional, digital and social media, campaigns utilise customer data and have an eye for the very latest trends.

Regularly reviewed and refined the marketing strategy is always fresh and innovative to make the best of promotions, seasonal themes and events.

DIGITAL MARKETING & SOCIAL MEDIA

FROM ONLINE TO OUTLET

The outlet shopping experience starts online with a dynamic website. Using extensive experience in digital marketing, Cotswolds Designer Outlet’s website and accompanying social media channels are designed to attract, excite and drive customer loyalty.

The integrated digital marketing approach will enhance the online customer experience and convert web visitors into shoppers. A user friendly digital experience across all platforms will optimise content and exploit innovative marketing trends and themes

• SEO/SEM

• Mobile Marketing

• Loyalty Programme (CRM)

• Email Marketing

• Big Data

• Native Ads

• Re-targeting

• Social Media

RETAIL ENTERTAINMENT

AN EXCITING EVENTS CALENDAR

To stand out you have to create unique and exciting events, and Cotswolds Designer Outlet will have a full and varied calendar including street food festivals, art exhibitions, music events and promotional weekends. As part of the wider community, the centre takes its social responsibility seriously and will organise and support events and fund-raising for local and regional charities.