CATCHMENT
10 MILLION RESIDENTS WITHIN 90 MINUTES DRIVE TIME
0.8 million residents | 30 minutes drive
5.2 million residents | 60 minutes drive
9.8 million residents | 90 minutes drive
CUSTOMER RESEARCH
AFFLUENT AND FAST GROWING POPULATION
Shoppers at Cotswolds Designer Outlet will be significantly more upscale than the typical UK outlet shopper.
Cotswolds Designer Outlet has a particularly affluent and fast growing 30 minute catchment which will account for approximately 50% of the visitors (see graph). And with 40% more Wealthy Executives; 30% more Mature Money; and 54% more Countryside Communities than the typical UK outlet centre within the wider catchment, Cotswold Designer Outlet will be a thriving and successful retail destination (CACI Acorn classifications).
The highly accessible location puts 5.2m residents within a 60 minute drive time which is 42% higher than the average for UK outlet centres.
The tourist spend will be significantly above that of the average UK outlet centre (rank 6th) with £3.6bn spent annually in the region.
ACCESSIBILITY
A LOCATION WITH REACH
Located approximately midway between regional capitals Birmingham and Bristol Cotswolds Designer Outlet is just minutes from the busy M5 motorway.
With 21 million cars passing the site annually, the M5 links key population centres, and is a busy route to the North/Midlands through to popular holiday destinations in Somerset, Devon and Cornwall.
Access by public transport will include bus services connecting Cotswolds Designer Outlet with Cheltenham, Tewkesbury and other areas. Ashchurch Parkway Railway Station is within walking distance and offers services on the main line from Bristol to Birmingham.